Who or what is HeyGen?
HeyGen is a start-up that has just raised $60M Series A to Scale visual storytelling for businesses. What was considered impossible a few years ago is now within everyone’s reach. HeyGen is one of the more expensive AIs, but it’s worth trying. The value for money is excellent. You can try it for free, but after that, it costs at least $48 per month.
HeyGen is a platform for creating videos using AI
It offers a range of features, including:
- Choose from over 100 AI avatars or create your own. This is particularly nice and fun, and it’s effective in presentations because you can do fun things with it, giving you an AI image.
- AI Voices: Select from various high-quality voices or record your own. This way, you can speak many languages with your voice.
- Text-to-Speech: Input text, and HeyGen automatically generates a voice-over. You can also translate your videos into other languages.
How can recruiters, especially recruitment marketeers, benefit from it?
Here are some suggestions besides the interactive avatar.
- Easily and quickly add video to job postings or create job vacancy videos. This is essential if you recruit a lot via Instagram and TikTok but also enriching for recruitment through other channels.
- Create videos for the application, pre-onboarding, and onboarding process. This way, you can welcome people in all languages. Of course, you can still make a video yourself, which is advisable if you want to stay in your role and hire in the language you speak.
- Use HeyGen to record video interviews with standard questions. Candidates can watch these videos, record their answers, and return them.
- Create videos in multiple languages (translated or with multilingual avatars) that enhance the company’s image and showcase the company’s culture. AI avatars and AI voices help achieve a consistent and professional appearance.
- Quickly and easily create videos for social media.
- Produce multilingual training videos for new employees, including instructions and company policies. Use the translation function to make these videos available in multiple languages.
Beyond digitally cloning yourself, the multilingual function is compelling for recruiting international workers and talent. While you can rely on Scotty or Mona for preselection, HeyGen offers many fun recruitment options and everything post-preselection. Have fun playing with it!
