As a trained business mathematician, Robindro Ullah has brought many skills from his studies into human resource management. He knows what he discusses when measuring success, key figures, and data-driven work.
However, companies do not only benefit from the data that Trendence collects. “Trendence has long since ceased to be a market research institute – we have become a talent intelligence company with a solid TEC core,” Ullah specifies. “We have various products for different areas of personnel recruitment. For example, our employer analysis and the 360° extension are often used to manage and test the employer brand. In this context, benchmarking and measuring the employer brand are frequently requested. In recruitment marketing, our data is often used for campaign management – in advance and afterwards, if no data-driven approach was initially taken. Lastly, recruiters like to use our data from market analyses, which we provide for each occupational group or job posting. These include salary ranges, talent availability, and a competitor analysis.”
Robindro Ullah: Book Author, Podcaster and Host of the Webinar Tage
Books by Robindro Ullah
Ullah is not only a multi-talent with Trendence. He is also very productive in other areas. As a co-author, he has published four books to date:
- Praxishandbuch Recruiting: Grundlagenwissen – Prozess-Know-how – Social Recruiting – KI together with Michael Witt
- Erfolgsfaktor Candidate Experience: Der Perspektivwechsel im Recruiting together with Maïté Ullah
- Bewerben mit Videos und Videochat – inkl. Arbeitshilfen online: Aussagekräftige Videos gestalten und im Livechat überzeugen (Haufe Fachbuch) together with Jubin Honarfar
- Erfolgsfaktor Sourcing: Such- und Ansprachestrategien im World Wide Web together with Michael Witt, Tobias Ortner, Jan Hawliczek
Podcasts by Robindro Ullah
The all-rounder Ullah also currently runs five podcasts:
- HR TEC Talk
- Zielgruppengerecht: Der Recruiting Tech Talk
- WORKolution
- HR PITCH Podcast
- Schicht im Schacht – der Recruiting-Pottcast
Robindro Ullah at Webinar Tage
As a host and speaker at the Webinar Tage, Robindro Ullah hopes primarily for exchange. ”Of course, I want to provide input to the scene, but just like with my numerous podcast formats, I also wish for discussion and feedback. This makes the HR scene so special for me – there is a strong desire for networking and exchange.”
On September 19th at 10:15 a.m., Robindro Ullah will hold a webinar. Topic: “DATA Mythbuster – What Candidates Think vs. What We Say.” Ullah makes us curious. He wants to clear up some old thought patterns and relies on data and facts: “Maybe you know the book “Factfulness” by Hans Rosling. Although the data and facts say something completely different, people’s mindsets and thoughts are still stuck in an old world. Sometimes narratives come from bygone days, and instead of updating ourselves based on data, we continue to follow the old truths. We see this repeatedly in HR. The number of people who think that because they were young 30 years ago, they know what today’s youth thinks is astonishingly high. I want to uncover some of the common misconceptions here.”
Participants in the webinar can expect to gain essential insights, promises Ullah.
“Target group insights will be the core of the presentation. These are usually pieces of information that can save many companies from major missteps related to a high budget.”
What Ketchup and HR Have in Common
It is surprising to hear that data, despite everything, does not always provide an answer to all questions, even if employers should generally rely on it. However, the dos and don’ts in this field remain complex. Ullah explains this using ketchup:
“Based on data, ketchup is a smoothie because tomatoes are classified as fruit. However, if I also consider user behaviour and usage scenarios, then I would place the ketchup next to the mustard. The simple question is: How many supposed smoothies does HR have in the fridge? It, therefore, makes sense to bring data expertise into the HR department.”
A Look into the Future
For the future, Robindro Ullah is particularly excited about the currently ubiquitous topic of AI in HR. “The numerous technological advancements happening at the moment around the Apple Vision Pro and similar gadgets, as well as in the field of Augmented/Virtual Reality, are also interesting. There will be tremendous impacts on our industry.”
We look forward to welcoming Robindro Ullah to the Webinar Tage.
Webinar Tage
Robindro Ullah is the chairman of the third day of the Webinar Tage and will introduce the themes of Recruitment Process Outsourcing (RPO) and data Marketing Automation (RMA).
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Written by: By Lydia Stöflmayr
