Two years ago, he consciously chose to join Nétive VMS GmbH, a smaller company. Here, he is the Country Manager for the DACH region and primarily works on technological solutions for clients and partner companies to digitize and optimize their external recruitment processes. Vendor management systems (VMS) such as Nétive are cloud-based software systems. They facilitate and accelerate the recruitment and management of external workers but can also be used as the basis for a talent strategy.
Mr. Kreugel, you are not only responsible for the German market, but also for the Austrian and Swiss markets?
“Nétive VMS launched in Germany two years ago, and such a large market requires a lot of attention and commitment. Compared to Germany, Switzerland and Austria are smaller markets, but there are many similarities, such as language, legislation, and processes. Therefore, our focus is broader than just Germany, and we concentrate our Nétive VMS platform on the entire DACH region.”
How do these countries differ from your point of view?
“In addition to similarities, there are of course also differences, especially in terms of corporate culture and the way they do business. As a Dutch company, we have to prove every time that we understand the respective market and can meet the wishes and requirements of customers and partners in these markets. This requires the necessary flexibility and a willingness to adapt anew each time.”
On September 18th at 10:15 a.m., Kreugel will hold a webinar on “More Efficient Management of Temporary Workers in Germany” for the Webinar Tage. When asked what insights he will present as a speaker, Kreugel replies: “In Germany, there is a lot of talk about digitalization, but the acceptance of the technology still leaves a lot to be desired, especially among HR. By intelligently using technology and systems, these departments can save a lot of time through the automation of daily routine tasks and thus focus more on their strategic responsibilities. Vendor Management Systems have been on the market for over 20 years, and many organizations have gained a lot of experience in various countries, from which the DACH region can also benefit.”
Kreugel expects many participants from human resources departments at the Webinar Tage who are open to new developments and insights to digitize and simplify their work: “We want to collaborate with them to improve the job market and enable them to find and hire talent while providing a good experience for everyone involved in the hiring process. And no question is too much. We are happy to share our knowledge and experience, so we participate in these Webinar Tage.”
Kreugel mainly advises employers to invest in new technologies. He recommends using less Outlook, Excel, and other tools and gaining more transparency and insights through a VMS platform while better complying with regulations.
Kreugel does not see the potential contrast between the flexibility desired by employers and the needs of employees as problematic: “In the countries surrounding Germany, the use of flexible workers is even more widely accepted and has increased enormously in recent years. Given the shortage of skilled workers, demand will only continue to rise, and then it is good to have a technology platform that helps a company find and hire talent. Without technology, it will become increasingly difficult for companies to find their talents, which could weaken their competitive position. Also, employees are increasingly searching the internet for interesting jobs and tasks, and with the new generations, it is unavoidable to use technology.”
The intelligent use of AI is very important for organizations and is developing rapidly. “This will become more and more apparent in the future. These are trends that we, our customers, and external talents must consider. Change is the only constant.”
Webinar Tage
Ronald Kreugel will share his expertise on September 18th at the webinar at 10:15 a.m. and looks forward to the active participation of those interested in human resources.
More information
This article is written By Lydia Stöflmayr.
