AI Friday: The release of ChatGPT-4o – is it useful in Europe?

Welcome to AI Friday, the weekly blog where we discuss the latest AI tools that can make your work as an HR, recruitment, or recruitment marketing professional easier. In collaboration with Werf& and Friso Visser, we bring you up-to-date on the most innovative technologies. This week, we delve into the possibilities of GPT-4o, the latest version of OpenAI’s technology behind ChatGPT.


Bryan Peereboom on May 24, 2024 Average reading time: 4 min
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AI Friday: The release of ChatGPT-4o – is it useful in Europe?

What is GPT-4o?

GPT-4o, with the ‘o’ standing for ‘omni’, is the latest iteration of the technology you know from ChatGPT. This version goes beyond just text and seamlessly combines text, audio, and image. This creates a powerful integration that adds new dimensions to AI interactions.

The power of multimodality

One of the most striking features of GPT-4o is its ability to combine and understand text, audio, and image. While previous versions of ChatGPT already delivered strong performance in text processing, GPT-4o now adds audio and image. Imagine being able to consult with ChatGPT during a job interview with a candidate via video call. The AI can give live feedback on the candidate’s body language or provide visual cues about the environment.

Lightning-fast and emotional responses

GPT-4o is not only faster, but also emotionally more intelligent. With a response time of about 320 milliseconds, you get almost instant answers, which ensures a smooth and natural interaction. Moreover, you can now ask ChatGPT to respond with specific emotions, such as sarcasm or drama, which makes your communication much more dynamic.

Real-time translation and multilingual interactions

Another groundbreaking feature of GPT-4o is the ability for real-time translation. In an international work environment, you can now have a conversation with a colleague who speaks a different language. ChatGPT translates your words live, making language barriers a thing of the past. This makes conducting multilingual job interviews or working in international teams a lot easier.

Information about your surroundings

GPT-4o goes beyond just language. With your smartphone’s camera, ChatGPT can now analyze your surroundings and answer questions about what you see. This is not only useful for everyday situations, such as recognizing buildings or animals, but also for special applications such as helping the blind and visually impaired. Imagine showing a candidate around your office and ChatGPT can immediately answer questions about the space or identify objects.

The Desktop App: A smart assistant

ChatGPT is also coming to the desktop with a dedicated app. This app can not only answer questions about what’s happening on your screen but also participate in video calls. This opens up new possibilities for virtual assistance during meetings or presentations. The desktop app is first available for macOS, with a Windows version to be rolled out later.

More features for the free version

An important advantage of GPT-4o is that many features are now also available to free users. While previously only paying users had access to GPT-4, GPT-4o is now being rolled out more widely. However, free users can send fewer messages, while paying users get access to additional features such as an advanced Voice Mode and the ability to create images with DALL-E. Users of the free variant can now also use Custom GPTs.

Limitations of GPT-4o in the EU due to the EU AI Act

While GPT-4o offers promising possibilities, there are certain features that may not be available or have limitations within the EU due to the EU AI Act. This legislation is intended to guide the development and application of AI with an emphasis on safety, ethics, and fundamental rights. Here are some potential limitations:

Real-time facial recognition and image analysis: The EU AI Act is very strict regarding real-time facial recognition and the use of AI for surveillance. Features of GPT-4o that involve analyzing images through your smartphone’s camera, such as recognizing faces or specific objects, may be limited or even completely prohibited in the EU.

Automated decision-making without supervision: The AI Act imposes restrictions on systems that make automated decisions without human intervention, especially if these decisions have a major impact on the lives of individuals. This means that features of GPT-4o that make autonomous decisions, for example in application processes, are likely to be regulated.

Privacy and Data Management: Features that process large amounts of personal data, especially without explicit consent, are strictly regulated. This may mean that certain data collection and analysis methods are limited.

Emotion detection and sentiment analysis: The AI Act sets requirements for systems that use emotion detection and sentiment analysis, especially in public spaces or without the explicit consent of the individuals involved. This means that the emotional interaction capabilities of GPT-4o may be limited in the EU.

Transparency and consent: The AI Act requires transparency about the use of AI systems and explicit consent from users. This may impact how GPT-4o is implemented and used.

Restrictions on surveillance: AI systems used for surveillance purposes are heavily regulated. This means that the ability of GPT-4o to analyze the environment through the camera for surveillance purposes is not allowed without strict control and permission.


GPT-4o from OpenAI represents a new step in the evolution of AI technology. For professionals in HR, recruitment, and recruitment marketing, this tool offers opportunities to improve the efficiency and effectiveness of their work. From lightning-fast, emotional responses to multilingual support and visual analysis, GPT-4o is a powerful tool that can radically transform your work.

However, it is essential to be aware of the limitations imposed by the EU AI Act. This regulation is designed to ensure the safety and ethics of AI applications, and compliance is crucial for the successful implementation of GPT-4o in the EU. This does mean that many features of GPT-4o are not applicable in the EU for now.

Stay up-to-date with the latest developments in AI and discover how you can apply these technologies in your daily practice. Until the next AI Friday!

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As a leader in talent acquisition with over 15 years of specialized expertise in the IT-sector, I drive operational excellence and strategic innovation in the realm of artificial intelligence, employer branding and hiring practices.
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