Whether it’s the New Zealand Police’s extensive stunt-driven recruitment video from 2016. Or Fiverr’s another generic recruitment video. The fact is that if you put the right video content out there, candidates will come. That statement hold particularly true for those who belong to Gen Z (18 to 24) and Millennials (25-40).
According to a survey by Visual Objects, YouTube is the most-visited website by people age 18 to 24.
Video is deeply rooted in younger generations. Every 4 out 10 millennials say that their favourite YouTubers understand them better than their family and friends. And according to a survey by Visual Objects, YouTube is the most-visited website by people age 18 to 24.
In 2022, video traffic will grow even larger
But the proverbial video buck doesn’t stop there. Adobe estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic, a whopping 15 times higher than in 2017. “This is increasingly being driven by social platforms and UGC video sites, where people create all manner of weird and wonderful content to connect with friends and family – with brands increasingly getting in on the act”, Adobe adds.
Submit your best recruitment video’s
As organisations shuffle their way through unprecedented labour shortages and a full-fled war for talent, video is no longer a nice, it’s a need. That’s why we want to decide upon the best European recruitment video’s of all time. So whether you worked on the campaign yourself or you’ve simply loved the works of others, please send us your favourite recruitment video’s.