Very little things indicate a person’s desires and needs as much as their favourite or desired place of work. For the Netherlands, according to a widespread survey of 23.676 respondents conducted by Intelligence Group, it shows that even when things change due to an ongoing pandemic, most things still remain the same. So much is true when studying the top 10 list, containing the nation’s favourite employers.
After 10 years, Google reclaimed its spot in the top 10. Apple rose rapidly, finishing 20th, having previously ranked 52nd.
The Dutch Government once more ranks as the nation’s favourite place to work — having previously ranked first in the 2019 and 2020 surveys. The Netherlands Police came in second, while Shell (previously known as Royal Dutch Shell) rounds off the top three. Meanwhile, after 10 years, Google reclaimed its spot in the top 10. Apple rose rapidly, finishing 20th, having previously ranked 52nd.
‘There’s no such thing as bad PR’
Two companies who haven’t had a great time from a PR standpoint stand out in terms in the rankings. Despite widespread criticism for Shell’s climate plans, the company increases its position among a wide net of Dutch respondents from fourth to third. The tax authorities, who claimed international headlines for their childcare benefits scandal, rose to fourth place, up from ninth.
“These employers gain in attractiveness because of the interests they represent.”
“There’s no such thing as bad PR”, said Geert-Jan Waasdorp, CEO of Intelligence Group. “That’s what a number of employers can allude to when it comes to their rise as an employer of choice. These employers gain in attractiveness because of the interests they represent. When these organisations get out of the news, there is a chance that they will lose their preferred positions.”
Healthcare on the rise
Healthcare employers, meanwhile, have risen in the ranking. The GGZ, the nation’s Association of Mental Health and Addiction Care, finished ninth up from fourteenth. The GGD, the Area Health Authority, finished 22nd. Erasmus University Medical Center, one of Europe’s largest medical centers, finished 30th up from 46th. Finally, the University Medical Center Groningen rose to 33rd, having previously ranked 58th.
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