How digital platforms are transforming job searches in Nigeria 

The way people look for jobs in Nigeria has changed since many have access to  internet. More and more, individuals are using online platforms to find work, and this trend got stronger during covid. While looking for jobs online has become more convenient and faster, the old-fashioned ways of finding jobs are still around in Nigeria.  

Nonso Onowu on February 02, 2024 Average reading time: 4 min
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How digital platforms are transforming job searches in Nigeria 

The Covid-19 catalyst in digital transformation 

The pandemic caused a big change in how we use technology for work. Because of the virus, many people couldn’t go to their usual workplaces, so they had to find ways to work from home using the internet. People all over the world, including many in Nigeria, started using websites to find jobs they could do from anywhere, even for companies in other countries. This situation helped speed up the use of online tools and websites for keeping businesses going and people working, even during tough times. 

Key online job platforms: Top 3 in Nigeria 

#1. LinkedIn:

With over 7.5 million users based in Nigeria according to WorldPopulationReview.com, LinkedIn has emerged as the leading professional networking and job search platform in the country. On the African continent, Nigeria ranks third in terms of LinkedIn subscribers, behind South Africa (11 million) and Egypt (7.9 million). 

Demonstrating its popularity among Nigerian internet users, LinkedIn was the only career-centric platform to rank among Nigeria’s top 15 most visited websites in 2023 – coming in 15th place with approximately 4.58 million visits, despite a 43.4% drop from 2022. 

Such extensive adoption can be partly credited to the sheer number of Nigerian businesses leveraging LinkedIn, estimated at a staggering 6 million out of 58 million companies globally registered on the platform. 

For job seekers, LinkedIn provides unmatched access to professional contacts and networks in the country. 

#2. Indeed:

Indeed has long been a reliable source for job seekers in Nigeria, offering a wide array of over 10,000 job opportunities daily across the country. Its user-friendly interface allows individuals to easily search for jobs that match their location preferences, skills, and industry interests.

Historically, Indeed has been a go-to resource for employment opportunities in Nigeria even before the widespread adoption of professional networking sites like LinkedIn. Its straightforward design is particularly appealing because it does not require advanced technical skills to navigate. The mobile-friendly aspect of Indeed ensures that users can access job listings and apply on the move, with the added convenience of submitting a CV once for multiple applications.

Its focus on simplifying the job search process has contributed to its popularity among Nigerian job seekers, facilitating an efficient and user-friendly experience for finding employment.

#3. Jobberman:

Founded by Olalekan Olude, Ayodeji Adewunmi and Opeyemi Awoyemi, Jobberman enjoyed a first-mover advantage as one of the pioneering digital job boards focused exclusively on the Nigerian market. At its peak, it boasted over 600,000 registered job seekers on its platform. 

However, with the rise of more interactive, networking-focused platforms, Jobberman has lately faced member retention challenges, seeming slightly unattractive to tech-savvy millennials and Gen Z candidates.

Younger applicants often find Jobberman unexciting to use compared to more modern, engaging portals like LinkedIn where relationship-building is integral. 

But Jobberman’s dedicated base of local opportunities still makes it relevant for mid-level applicants who value its simplicity and streamlined features over social networking functionalities. The site’s longevity and employer relationships help retain its niche among Nigeria’s job market. 

Leveraging niche social platforms and discussions 

In addition to traditional job boards, social media platforms and forums that focus on networking play a crucial role in opening up opportunities for job seekers through the influence of influencers, referrals, and collaborative discussions. 

For instance, Facebook groups managed by recruitment professionals and companies serve as active hubs for job postings, simultaneously offering guidance in vetting applications and preparing for interviews.  

There are also websites like Nairaland.com, an influential Nigerian internet forum founded by entrepreneur Seun Osewa. Specifically designed for Nigerian residents, the platform has earned its place as the 6th most visited website in Nigeria in 2023. Nairaland not only facilitates job listings but also fosters a collaborative environment where members share tips based on their experiences, helping each other navigate and succeed in the job market. This localized approach makes Nairaland an invaluable resource for job seekers seeking both information and camaraderie in their professional journeys. 

Persistence of conventional approaches 

Despite the digital transformation spree, conventional job hunting approaches continue to retain relevance for certain segments. For example, small businesses in local markets still place simple “Vacancy Available” signs to attract nearby walk-in applicants, indicative of opportunities. Such tangible visibility offers a straightforward pathway, especially for non-digital native job seekers who may lack online access or skills to navigate fast-evolving virtual hiring platforms. 

Blending digital convenience with accessibility 

Digitization has undoubtedly caused a major transformation in how most youth and professionals discover and apply for jobs in Nigeria by offering efficiency, transparency, networking and customized search functionalities.  

However, traditional pathways like walk-ins, print ads and radio continue to retain relevance across socioeconomic segments lacking digital proficiency and access. As Nigeria’s digital infrastructure and literacy expands, integrating technological conveniences with inclusivity considerations can potentially maximize access and participation for diverse job seeker groups. 

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