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SmartRecruiters delves into career sites software by acquiring Attrax

SmartRecruiters has acquired career sites software provider Attrax. “Today, career sites are an afterthought. This integration provides truly intelligent career sites that operate in tandem with the ATS”, said CEO Jerome Ternynck.

Jasper Spanjaart on February 07, 2022 Average reading time: 3 min
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SmartRecruiters delves into career sites software by acquiring Attrax

SmartRecruiters is on a mission to connect people to jobs at scale. At scale meaning for both enterprises and those searching for jobs. Career sites are a focal point in that search for any prospective job seeker. But they have, subtly put, been lacking from any type of innovative approach. “Unfortunately, many of today’s career sites are static pages that present static lists of open positions”, SmartRecruiters say. “Companies invest large amounts of money in advertising positions, but quickly lose those candidates to the competition because they couldn’t find relevant information.”

Attrax has made career sites more visible by giving customers the tools to interact with candidates through personalised experiences that improve application conversion rates by 50% or more.

Enter another acquisition by the Hiring Success Company: Attrax. The London-based company has become the industry-leading smart careers site system, aiming to convert visitors into high-quality job applicants. Through an application of AI and applicant tracking, Attrax has made career sites more visible by giving customers the tools to interact with candidates through personalised experiences that improve application conversion rates by 50% or more.

Career pages: an unpleasant afterthought

“Today, career sites are an afterthought, historically disconnected from the rest of the recruiting process”, said Jerome Ternynck, Founder and CEO at SmartRecruiters. “This creates an unpleasant experience for candidates and recruiters. We chose Attrax for its impressive technology and proven ability to help customers build award-winning career sites. The integration of SmartRecruiters and Attrax provides truly intelligent career sites that operate in tandem with the ATS to deliver Hiring Success.”

‘A digitised, experience-driven function’

“As talent acquisition accelerates its transition to a digitised, experience-driven function, companies will need to create much more personalised candidate journeys to achieve their hiring goals”, Dr. Sven Elbert, Senior Analyst at Fosway Group, added. “By integrating advanced career site technology with their ATS, talent acquisition teams can tap into a wealth of new data and insights to build more effective recruiting strategies and candidate experiences and improve hiring outcomes.”

Not only has it provided us with a fully branded and personalised candidate experience. It has also all delivered industry-leading conversion rates.”

Successful client cases are there for the taking. Namely: what it has done for Mitchells and Butlers PLC. “Attrax has transformed the way we attract and engage with our candidates in the current recruitment landscape”, said James Edwards, Recruitment Marketing Manager at Mitchells and Butlers PLC. “Not only has it provided us with a fully branded and personalised candidate experience. It has also all delivered industry-leading conversion rates, through the implementation of Integrated end-to-end workflow and analytics.”

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Jasper Spanjaart

Jasper Spanjaart

Editor-in-Chief and Writer at ToTalent.eu
Editor-in-Chief and writer for European Total Talent Acquisition platform ToTalent.eu.
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