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Hays brand refresh: staffing firm eyes transition to HR and Talent services

Staffing firm Hays recently announced a brand refresh which will see the group increasingly going to market as a HR and Talent Services business.

Jasper Spanjaart on July 06, 2022 Average reading time: 3 min
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Hays brand refresh: staffing firm eyes transition to HR and Talent services

In lieu of shifts virtually everywhere in the field of work and recruitment, Hays, the sixth-largest global staffing firm according to Staffing Industry, has recently announced a brand re-shift. Hays’ transition will see it aim to bring an integrated suite of services, including workplace solutions, MSP and RPO, alongside specialist recruitment, to help its clients grow and maintain their competitive advantages in this new era of work.

The company added that it sees its role as a leadership partner, working alongside its customers to solve the complex workplace issues so relevant in the world today. That includes helping its clients design and implement strategies to create inclusive and equitable workplaces, delivering insights through the power of its people data to support clients in their decision making and providing advice on how to access Talent Networks that deliver the best fit for their business.

‘Drastic changes’

Alistair Cox, Hays Chief Executive, calls the transition ‘on of the proudest moments in his 14-year career at the company’.Individuals and society now demand different things at work. The role businesses are expected to play in a future, sustainable world, has rightly increased. The rapid increase in digitalisation has forced profound change in the way we work and the skills that workforces need to succeed. With all this change, Hays has also evolved dramatically as a business to address the new challenges our customers – both candidates and employers – are facing.”

“Our old strapline, Recruiting experts worldwide, clearly no longer tells the full Hays story as we do so much more already in solving talent challenges.”

During 2021, the company undertook comprehensive research, speaking to clients, non-clients, and candidates globally to understand their perception of what the company does well, where it could improve and what they really wanted and needed from them as a partner. “With this feedback, and as the world of work continued to change and we changed with it, we realised it was only right for us to also evolve our brand”, Cox said. “Our old strapline, Recruiting experts worldwide, clearly no longer tells the full Hays story as we do so much more already in solving talent challenges. Now we are ready to share this exciting change with our customers.”

Simplified structure

Alistair Cox

As part of its brand refresh, Hays is also consolidating its sub-brands. Simplifying its structure and revamping its brand messaging so ‘customers will all benefit from the full power of Hays’ capability locally and globally’. The move aims to connect all areas of its business to enable better sharing of knowledge, continual enhancement of the suite of services that are available to customers and deliver a more personalised experience.

“This next phase of our own evolution is designed to better solve these challenges for our clients and candidates.”

Hays sits at the heart of what economies need most to thrive – talented workforces – and we know that the creation, development and retention of workforces is becoming more complex”, said Cox. “Our business is all about people, so this next phase of our own evolution is designed to better solve these challenges for our clients and candidates. By doing so, we aim to help more businesses and the people in them to succeed in this rapidly changing world of work.”

“What we’re doing now will define our success as a business for years to come.”

“It is an exciting time to be part of Hays, what we’re doing now will define our success as a business for years to come”, Cox continued. “The unique scale, breadth and depth of Hays’ knowledge and expertise worldwide makes us stronger in the market than ever before. Bringing the full power of our insights and capability to each customer in an integrated and customer-centric way will create a formidable platform for our own growth.”

Header image credit: Hays

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Jasper Spanjaart

Jasper Spanjaart

Editor-in-Chief and Writer at ToTalent.eu
Editor-in-Chief and writer for European Total Talent Acquisition platform ToTalent.eu.
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