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Why startups can’t afford to ignore sustainability in 2021

Climate change is something we can’t ignore – but sustainability should be a top priority for startups in a new climate age, says Carwan Rasoal, founder and CEO of GenValues. In his ToTalent guest blog, he paints a clear picture: startups can’t afford to ignore it.

Carwan Rasoal on January 18, 2021 Average reading time: 3 min
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Why startups can’t afford to ignore sustainability in 2021

More Governments in Europe are ambitious in their efforts to combat climate change. But Europe is not the only region. Joe Biden has promised to rejoin the Paris Climate Agreement when he entered the office this month. The European Union recently set new, tougher goals for member nations to reduce their emissions for the coming decade. And Greta Thunberg keeps reminding us of the urgency of working on sustainability…

A report from Morgan Stanley shows that 85% of investors are interested in sustainable investing.

When there is more focus on this topic from the consumer, governments, and side, startups should focus more on sustainability. In 2018, sustainable investing totalled $30.7 trillion worldwide, a 34% increase from 2016. A report from Morgan Stanley shows that 85% of investors are interested in sustainable investing.

Engaging in sustainability 

There is also a fast-growing interest among the younger talent community who wants to engage in sustainability and work for companies that share the same values. That’s an essential element for startups and companies to take into account as they recruit new personnel. A recent study in Sweden shows that Gen Z sets higher expectations on employers regarding values & sustainability contribution.

A recent study in Sweden shows that Gen Z sets higher expectations on employers regarding values & sustainability contribution.

With more focus from so many stakeholders, startups should consider intersecting with sustainability as an opportunity and a necessity. It’s more likely to have a higher success rate as a startup when more investments, regulations, and top talents go in that direction. As far as that goes, the message to start-ups is clear: really engage in sustainability, and make sure you share that message with Gen Z.

 

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Carwan Rasoal

Carwan Rasoal

Guest Blogger at ToTalent.eu
Carwan Rasoal is an Entrepreneur ⎮ Founder of Genvalues with a passion for value-driven companies that embrace sustainability.
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