Meet the three women at the front of the tech charge in recruitment

In spite of the COVID-19 crisis, the role of technology continues to grow in recruitment. And it’s mostly women who prove to be waymakers throughout that process. Meet Elin Öberg MårtenzonAnna Ott and Karen Azulai: what do they think the future of tech in recruitment will look like?

Jasper Spanjaart on April 26, 2020 Average reading time: 3 min
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Meet the three women at the front of the tech charge in recruitment

“In 5 years time, it’ll be a lot more messy”

Karen Azulai: Global sourcing expert, HR tech evangelist and co-founder of hrtechnation.com. 

How big is the role of tech in recruitment?

“Recruitment will become tech. In the future, recruiters and technology work will together and learn from one another, like equal partners. And, as Ray Kurzweil predicts, around 2049 the artificial intelligence will be more intelligent than we are, and will take over some parts of our job completely.”

I think in 5 years time, it’s going to be messier than it is now, just because we’re still transitioning.

What will recruitment look like in five years time?

“Matching candidates with the right jobs will be a lot better than it is now. Now so much time gets wasted, both on the candidate’s side, as well as the employer’s side. Intensifying our use of assessment tools will give us better insight of the candidate before committing to them. I think in 5 years time, it’s going to be messier than it is now, just because we’re still transitioning.”

“We can’t just solely trust on tech.”

Anna Ott: Former HR practitioner, active in sourcing for 20 years. VP People at Holtzbrinck Ventures.

I am of the opinion that we can’t solely trust on tech, and instead should view these tools as an addition and automation of our work.”

How big is the role of tech in recruitment?

“Discovering talent, selection and onboarding: technology is steadily supporting an increasingly bigger part of recruitment. For every part of the candidate journey, there’s a market with functions, products and platforms. But I am of the opinion that we can’t solely trust on tech, and instead should view these tools as an addition and automation of our work.”

What will recruitment look like in five years time?

“More speed as a result of automation, more personalisation in conversations, more re-engaging of talent pools and less transactional processes. Having more tech will simply create a funnel: the hard part is creating interesting jobs, attractive career paths and meaningful relationships with organisations and their culture. That’s something tech will prove to be little guidance.”

“The demand is growing with the minute.”

Elin Öberg Mårtenzon: CEO of Tengai, the world’s first unbiased interview robot.

“Technology can help us do our work better, more efficient, more objectively and with more quality.”

How big is the role of tech in recruitment?

“We have only just started having a conversation about the technological steps within our profession. And that’s a natural step towards the future. Recruitment will not be able to flourish without tech. Technology can help us do our work better, more efficient, more objectively and with more quality.”

What will recruitment look like in five years time?

“There’s never been such an interest in HR tech and the demand is growing with the minute. In five years time, we’ll see many fully automated processes with very little human interaction throughout the first 75% of the recruitment process. All the way up until the end. That’s when recruiters and hiring managers will come in. Particularly a combination between conversational technology, assessments and blockchain will be interesting.”

Want to know more?

These interview excerpts stem from the Recruitment Tech Guide 2020, the second edition of the annual magazine about tech in recruitment. A 100 page book full of insight into new recruitment technologies, with background information, interviews and an overview of recruitment tech suppliers in the Benelux. It is for sale at a reduced price until 28th of April. (Note: the book is in Dutch)

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Jasper Spanjaart

Jasper Spanjaart

Writer and editor at ToTalent

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